Jacob kicking the camera

(Creativity)

Unlock the secrets of stellar design. From diverse creative hobbies to the magic of musical inspiration, these seven techniques have reshaped my design journey.

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Int.

Delving into design and creativity, there is always a search for methods that can amplify the craft. But beyond conventional wisdom and textbook techniques, there are uncharted territories worth exploring.

Today, I am pulling back the curtain on seven tried-and-tested techniques that have personally transformed my approach to design.

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Expand the World You Pull From

Broaden Your Creative Horizons

As designers, our primary focus often remains glued to our profession. But there is immense value in branching out.

I have found that adopting a creative hobby outside of my domain, like photography, enhances my perspective. Whether it is understanding depth, color, or contrast, these hobbies offer invaluable lessons that can be seamlessly integrated into design.

Consider dabbling in painting, videography, or even crocheting. The goal is to channel your creativity through diverse outlets and watch how it enriches your primary craft.

Embrace Unfamiliar Terrains

There is something magical about stepping outside of your comfort zone. Whether it is exploring a new city, immersing yourself in a different culture, or attending an unfamiliar event, these experiences jolt your creative senses.

Creativity is a game of inferences based on real-world experiences. The more diverse our range of human experiences, the richer our reservoir of creative inspiration.

Enriching and unfamiliar environments may challenge you, but they also broaden your creative palette.

Collaborate and Learn

One of the most enriching experiences I have had is working alongside creatives from diverse fields. It is not just about understanding their craft. It is about soaking in their approach and thought process.

I have often collaborated with creative friends on video projects, despite not being a video enthusiast. Every time, I have gleaned insights that enriched my design journey.

Forge connections with other creative professionals and let their unique perspectives illuminate your path.

Teaching

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Turn Creativity Into a Practice

Teach Your Craft

Teaching is not just about imparting knowledge. It is a reflection.

When you explain your craft, you dissect your approach. This exercise empowers you to better understand the why behind your methods and, in the process, refine your skills.

Whether it is mentoring, blogging, or presenting to your partner, teaching forces you to articulate and refine your creative process.

I often find myself rehearsing content for my YouTube channel when nobody is home. The act of verbalizing my thoughts sharpens my clarity.

Play the “Do I Like It?” Game

This simple but profoundly impactful game has revolutionized my design thinking.

The premise is straightforward. Whenever you encounter a design, ask: “Do I like it?” Then ask: “Why?”

This conscious evaluation fine-tunes your design sensibilities, helping you discern effective designs from lackluster ones. It is a daily exercise in design critique.

When shared with fellow creatives, the insights become even more valuable. My wife, an architect, and I often indulge in this exercise, and the cross-disciplinary perspectives are always enlightening.

Flow state

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Build Conditions for Flow

Master the Art of the Flow State

Peak creativity thrives in the flow state. It is that zone where time dissipates and pure, unadulterated creativity takes the helm.

With practice, you can learn how to induce this state on command.

I have found my sanctuary in a quiet space, noise-cancelling headphones, and the soothing presence of my favorite whiskey. This cocoon of focus allows my creativity to flourish.

Discover your triggers and let the flow state become your creative muse.

Let Music Guide Your Design

Music and design are seemingly disparate entities, but when they converge, magic happens.

Tuning into music that mirrors the essence of your design can be a game-changer. Whether it is cyberpunk tunes for futuristic work or calming acoustics for serene concepts, music shapes our creative psyche.

I have curated playlists for different design moods, and the impact is palpable. Give it a whirl and let the harmony of music and design surprise you.

In Conclusion

Creativity is an ever-evolving entity, and as designers, our quest is to harness it in its purest form.

These techniques may seem unconventional, but they have been pillars in my own creative journey. Expand what you experience. Turn your instincts into a practice. Build an environment that makes deep work possible.

The goal is not to wait for inspiration to strike.

It is to become the kind of person inspiration knows where to find.

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© 2026

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(Frequently Asked Questions)

What do people usually bring you in for?

What do you actually speak about?

Are you a designer, a founder, or a storyteller?

Do you still take on brand design work?

I didn't think the Midwest had designers this good. Where are you actually from?

(02)

(Frequently Asked Questions)

What do people usually bring you in for?

What do you actually speak about?

Are you a designer, a founder, or a storyteller?

Do you still take on brand design work?

I didn't think the Midwest had designers this good. Where are you actually from?

(02)

(Frequently Asked Questions)

What do people usually bring you in for?

What do you actually speak about?

Are you a designer, a founder, or a storyteller?

Do you still take on brand design work?

I didn't think the Midwest had designers this good. Where are you actually from?